1
Introduction
2
Context
3
South West Overview
4
Transformative Opportunities
5
Positioning the South West
6
Contact & Feedback
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The South West region is approximately 24,000km2 of which 16,000km2 comprises of State forest, national parks, conservation parks, nature and timber reserves. About 6,000km2 is occupied by agricultural and rural uses; with some 2,000km2 used for industrial and urban development.
The Capes sub-region comprises the City of Busselton and Shire of Augusta-Margaret River. Its economic base includes tourism, creative industries, premium wine and food production and agriculture. The City owns the region’s major airport which has grown from an operational FIFO base to secure interstate flights to Melbourne in 2022, expanded to Sydney in 2024. It has significant potential to expand interstate travel, with medium term ambitions to forge international connections into Asian markets.
The Margaret River region is a globally recognised brand which helps attract 86% of all overseas tourist visitation to the South West. Margaret River has a strong affiliation with its stunning natural assets while Busselton is the principal commercial and administrative centre for the sub-region. Busselton also features spectacular scenery and is a drawcard for visitors, particularly through events and its foreshore which is highlighted by the iconic 1.8km jetty.
Image by Elements Margaret River, Busselton Foreshore
