2.2 Global Futurism and Megatrends

Megatrends are large, transformative processes with global reach, broad scope with fundamental and dramatic impacts which could throw companies, individuals and societies into freefall. Megatrends are interlinked and involve a significant shift in environmental, societal and economic conditions.

The following points are drawn from a number of sources which generally interrelate, albeit with differing nomenclature. There is a mix of what is very clearly coming soon and ‘weaker signals’ of what is likely but less guaranteed. It is noted that the global pandemic continues to negatively influence trade and behaviours. So too has the war in Ukraine, conflict in the Middle East and Chinese activities in the South China Sea as geopolitical shifts add weight to the human dimension over trust, fairness, governance and environment.

2.2.1 Urbanisation and Energy

City dwelling has passed the 50% mark and it is predicted that 68% of the world’s population will live in cities by 2050. This pressure alongside disruptive technologies will remap cities.

While cities are attractors, it is predicted that talent will leave behind megacities for smaller, more liveable cities. For the first time, 2020 saw more people leave Australia’s two biggest cities for the regions, rather than regional people move to cities. The pandemic experience also saw increased interest in regional lifestyle and family liveability.

Urbanisation and a growing middle class in emerging economies will mean more people have disposable income. This will lead to increased consumerism and a greater demand for energy. The consequence will increase the push for energy efficiency and renewables in line with the State and Commonwealth policy drive to Net Zero.

The Australian Energy Market Operator (AEMO) reported WA’s record energy demands in early 2023, echoing the prediction from CSIRO Megatrends (2022) that energy needs will continue to soar. Demand and calls for green energy will create greater employment as manufacturers look to remove emissions from their supply chains. Countries like Australia have a solar advantage.